
NFT and cryptocurrency is not new for the folks in the digital marketing industry. In the last few years, we all have heard about the brands increasingly using NFTs and cryptocurrencies in their marketing strategies. It is not surprising because, …

Virtual reality is a handy marketing tool in the tourism industry. As a field that opens up a vast space for creativity, tourism embraces VR-based marketing projects. Marketing gets the most out of tech opportunities to boost engagement and build …

In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began …

This cultural phenomenon has taken the world by storm and many of us are still just as confused as you are. Being around since 2014, but making their way into mainstream media in 2021, NFTs have become all the buzz …

Non-fungible tokens (NFTs) are rapidly taking over the digital marketplace as artists, musicians, and other creators strive to authenticate their virtual works. Media outlets and digital entrepreneurs like Gary Vaynerchuk rave about NFTs becoming the “next big thing” in terms …

NFT marketing strategy helps you extend your audience reach, build trustful connections and boost revenue. NFTs are snowballing, and NFT marketing campaigns are becoming popular faster than greased lightning. It’s still new. Therefore, it’s pretty welcoming for new ideas. Let …

Metaverse marketing allows brands to maximise their creativity and reach their target audience most attractively. That’s why brands are turning their faces to the metaverse for digital marketing one by one. Even though it seems to be a sudden hot …

It’s probably about time you caught up on the metaverse — it made headlines after the recent announcement from Mark Zuckerberg that he has rebranded Facebook. The social media mogul, and head of the platform now known as Meta, explained …

Back in the 1970s people had no idea just how immersive the internet would be. In fact, back in 1996, Robert Metcalfe (inventor of Ethernet) predicted the internet would soon die. We can look back on these predictions now and laugh at …

Virtual reality will have a wide and lasting impact on our work, education and home lives. The emergence of commercial VR technologies has led to an increase in innovation, with a wide range of businesses looking for Virtual Reality opportunities …

Learning, as we all know, is ubiquitous. And this stands especially true for organizations aiming to flourish in today’s competitive market space – a space that requires employees to constantly enhance their skillset. This makes it essential for organizations to …

In the years leading up to the pandemic, experiential marketing was a trend that was quickly gaining momentum. Consumers were enjoying these unique events and brands were reaping the benefits of increased awareness and loyalty. All of that came to …