Is Your Analytics Ready for Upcoming Browser Changes?
With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates. Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on …
4 Pro Tips for Creating Powerful Agency Dashboards
If there’s a word to describe the client reporting process, it’s time-consuming. Picture it. You login to Facebook with a client’s account, take a few screenshots, paste them on a spreadsheet, and send it to them. You log out and …
The Ultimate Guide on How to Start a Brand
Building a brand can seem like an endless process that requires extensive forethought and insights every step of the way. In the business world, branding is the backbone behind every new brand and successful company. Not only does branding directly …
A Look Into Men’s Mental Health
Here at Influence Digital, we work with several mental health-focused clients, which has given us a solid understanding of how to navigate the mental health landscape. Recently, we decided to look deeper, specifically into men’s mental health. As we know, …
The Correct Way to Onboard New Clients
You invested in countless coffee meetups and introduction calls to referrals and finally landed your first client. You’ve negotiated your contract, and it’s signed. Now starts a vital part of your business: Client onboarding. Nailing the client onboarding process lays …
Affiliate Marketing vs Referral Marketing: What is the Difference?
As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes …
Put Your Business in the Driver’s Seat: 6 Key Reasons To Use PPC Advertising
If your business is looking for a fast way to get consumers to your website, make purchases, and build revenue, online pay-per-click (PPC) advertising is one of the best solutions. Unlike traditional advertising in print media or billboards that go …
How Scaling B2B Marketing Teams Can Step Into ABM
Account Based Marketing is driving many B2B organisations’ pipeline onwards and upwards at previously unseen rates. It’s therefore unsurprising that more and more board rooms and executives are asking small marketing teams to begin their own ABM programmes. This can …
Iceberg Ahead? What Not to Forget When Allocating Resources to Projects
Managing project delivery for an agency is no mean feat. There is always something on your to-do list. You proactively manage risk, while accepting the fact that you can’t account for everything. No two days are the same. Resource allocation …
Top 3 Pitfalls eCommerce Sellers Should Avoid This Black Friday and Cyber Monday
It’s that time of year again: Black Friday and Cyber Monday are almost upon us. Hopefully, you’re already well prepared, have got the right liability insurance in place, and your warehouse is well stocked. No matter how organized you are, …
Should Your Brand Launch a Google Ads Remarketing Campaign?
Arguably your most valuable campaign audiences are those who have already shown interest in your brand by coming into contact with your app or website. That’s why Google Ads has a feature enabling you to target these specific groups. Shoppers …
Why Marketing Agencies Need to Use a VPN
Digital marketing specialists need to use many tools to achieve their goals and reach target audiences. However, not many consider a VPN (Virtual Private Network) an essential part of their kit. However, I’d like to shed some light on this …
